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Keep Your Google+ Local Reviews From Being Deleted!  

3/9/2013

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Due to a recent Google update, the number of reviews appearing on some Google+ Local pages are likely to increase, for better or for worse. Google has issued advice to help you keep your legitimate Google+ Local reviews from being deleted. (Potential customers look at these reviews! Wouldn’t that stink if helpful reviews that vouch for your services were mistaken for spam and poof...deleted!?) Business owners should take great care to follow Google’s advice on how to avoid this internet marketing catastrophe.




Most notable advice:

  • Encourage customers to write reviews for your business. This is not as hard as you think. Send reminder e-mails asking customers to please review your business on Google+ Local. Get creative.
  • Bad reviews happen. The best way to make up for bad reviews is to get as many good reviews as possible.

Evading all of the pitfalls caused by Google’s constant algorithm changes can make Local SEO confusing. Let us keep up with the trends and news for you--find out how you can ramp up yours or your clients’ local presence.


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Diversify and Grow

12/21/2012

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The Google algorithm for organizing websites on Search Engine Results Pages (SERP) is always changing, as are the rules and guidelines to follow. An article on SEOMoz, an industry authority, makes the point that there is a fine line between being too paranoid about frequent Google updates and being too skeptical about their impact. The moral of the story is to not obsess over the algorithm and worry over every little change. We believe you should have a balanced approach to your online marketing with a focus on quality content.


Our advice: Do not put all your eggs in one basket. Call us and we will help you diversify your online marketing strategy.


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Excellent for SEO Newbies & Sites under 50 pages

7/17/2012

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Maile Ohye, Developer Programs Tech Lead at Google, takes about SEO techniques for your web site. It is targeted specifically at sites with under 50 pages and great for newbies learning about about and page rankings and keyword search.

Here is that video:

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Google Panda rolls through again..

7/16/2012

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Google's Panda update, released over a year ago, was designed to target low quality content. In June, Google pushed out two Panda refreshes. For those of you keeping score, we’re now up to Panda 3.8.

Note that a refresh is different from an update:

  • An update is a change to Google's algorithm
  • A refresh reruns the existing algorithm to catch any sites that are in violation. Unlike an update, it does not change the algorithm.

The original Panda update impacted about 12% of search worldwide and the refreshes in June impacted only about 1%. This is yet another reminder of the importance of online marketing diversification and producing quality content with the end user in mind.


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Video SEO | To the Top

6/1/2012

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To the top with Video Search

Today I had a great conversation with one of my local SEO clients about the Video SEO .  We are currently working a pretty aggressive SEO campaign for him and I asked if he would be open to taking some video of what exactly he does on a daily basis.  He asked me if it would help him hit higher rankings for his keyword search terms.  My response was absolutely, Google’s search and indexing algorithms continue to evolve in complexity, but one thing will always remain, and that is that Google loves video content.  Google has given more and more of its search results real estate to “blended” search results, displaying videos and images towards the top of the first page, and pushing down traditional web results that would have otherwise competed for top rankings.

However there are two different ways of going about Video SEO. 

1. Upload your video to YouTube.

The advantage of this is that Google owns YouTube and you can guarantee that your video will get index rather quickly, however this will not guarantee you’ll get a first-page result, but at least it ensures that Google knows your content exists.

The drawback, of course, is that anyone who clicks on a YouTube result will be taken to YouTube and not your website or directed link.  This might be fine if what your after is straight up branding, but if your looking for traffic, I wouldn't consider this to be a successful strategy.

The other alternative is:

2.  Optimizing the Video for proper Search Engine Indexing

Video SEO is a set of techniques designed to make sure that:

§  Google finds your video content

§  Google successfully indexes your video content

§  Google will display your video content when specific keywords are entered as search terms

This method is great for creating traffic to a particular URL.

Here’s how to make it work:

You Need Video Content

It doesn’t really matter what is in the video, as Google could really careless.  You could use actual video from a smart phone, power point slide show, animated content, it really doesn’t matter at all. Google isn’t looking at what is in the video (Yet), so what is important is the title and other meta-data to determine what content your video actually contains.

Submission, Not Discovery

You will want to submit your video to Google using a Video Sitemap. This is similar to an XML sitemap, but is formatted specifically for video, and only contains information about your video content. It is submitted using Google’s Webmaster Tools.

Next you will need a robots.txt file for all video pages, this will ensure Google can verify that the locations on the Web do in fact exist and that you are real and contain proper embedded codes that indicate the presence of a video.

Title and Title Tags

Google primarily considers the match between search keywords and the video title. Google will give stronger weight for all videos that proper titles and Meta tags.

Once this is done you will see that the search engine will pick up your video and it will get ranked pretty quickly and start dominating for that keyword.  


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