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Direct Aim Media | Terms of Service

Acceptable Use/Anti-Spam Policy
This “AUP” (Acceptable Use Policy) outlined below puts in place standards that administers the use of our “SaaS” (Software-as-a-Service) software and related services provided by Direct Aim Media to users. As an email deployment company, users need to follow any rules, regulations, laws and guidelines in relation to the use of Direct Aim Media’s email agreement. This AUP/ASP is created to protect users from irresponsible, abusive or illegal activities, and to ensure Services provided to users are run consistently and efficiently as possible. By using Services provided by Direct Aim Media, you consent and agree to adhere to this AUP/ASP.

CAN-SPAM Requirements:  
All users must comply with all laws and regulations applicable to large-volume or commercial emailing and must not violate the CAN-SPAM Law. 

1. Don’t use false or misleading header information. Your “From,” “To,” “ReplyTo,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message. 

2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message. 

3.Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement. 

4. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations. 

5. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests. 

6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act. 

7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

Violators Will Be Reported:
Any user that violates or is found guilty for violating the CAN-SPAM laws will be immediately terminated from using our software. In accordance with our AUP and ASP policy, users agree not to use Direct Aim Media to break any local, provincial/state, federal or international laws or regulations (including but not limited to those related to spamming, e-commerce, obscenity, defamation or privacy); or to encourage or facilitate any illegal activities; or to harass, threaten or embarrass any person or organization; or to promote MLM (multi-level marketing) or Ponzi schemes; or to distribute illegal, pornographic or potentially harmful or offensive information, photos, software or materials, or include links to Web pages containing any such items. If you know or suspect anyone that may be in violation of this, please notify us at once by emailing abuse (at) directaimmedia (dot) com.

Acceptable Use of Service: 
Direct Aim Media allows user to upload email lists which have been acquired by accredited third-party reputable data provider in an effort to send commercial advertising email messages for lead generation purposes.

User agrees to use Direct Aim Media's software to email people who meet at least one of the following criteria:
  1. The recipient provided his or her email address to a reputable third-party data provider and their contact information was legally purchased, rented or acquired for the intent to email these contacts.
  2. A third-party reputable data provider has added recipients and their contact information, including email addresses, in their database and was purchased, rented or acquired from a reputable data provider with the intent to email these contacts.
User agrees to include its physical address in all email communications, as required by the U.S. CAN-SPAM legislation, and to adhere to the full CAN-SPAM guidelines (posted above) as well as any other applicable local, provincial/state, federal and international laws of the countries of the recipients that are being mailed to.

Use of Trademark

Unless Direct Aim Media has provided you with express written consent, you are not allowed to use our name, logo, tagline or any other mark of ours or trademarked names of the Service we provide. Types of trademarked items, including without limitation: (a) Logos, (b) images from our website (c) our name or product names (d) a hyperlink to our website or sub-websites (except if permission was expressly given to you by us) (e) implications that we are in partnership, or are an affiliate or that we endorse your business unless we’ve provided consent.

General Terms

If a user breaches our AUP or ASP, their account may be immediately suspended or use of our service may be terminated without notice. You also acknowledge that we may provide information to any law, regulation, or government official upon request, court order, subpoena, or by other legal proceedings. Should we disclose any information to a third-party we will notify you, unless we are required to keep this confidential.
Direct Aim Media AUP and ASP are part of the Direct Aim Media’s Email Agreement that all administrative-level users must agree to and sign before using our services. It also appears as a reminder in the import process every time new recipient lists are uploaded. If any person violates this AUP or ASP, we may deny you access. All rights are reserved.

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