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The Third Party  Email Marketing Blog!

Who's more likely to be your Next Customer?

7/27/2012

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The person who has already bought your products and services! And one of the best ways to 
bring that customer back is an email marketing program. Make your customers repeat customers by nurturing them with an email marketing campaign. It's easy to do if you sign up for our 
email marketing service. We can create a campaign for your business and customize content for your customers so they'll keep coming back. We can also create a targeted campaign for your prospects. Data from your email campaigns will be reported on your dashboard, alongside data from your other online marketing campaigns. 
 
A survey by ExactTarget showed that more than 50% of consumers make purchases as a direct outcome of email. And, according to Direct Marketers Association, email marketing garners an average ROI of $43.52 for every dollar spent. That’s expected to reach $44.25 in early 2012. Email marketing works. Give us a call or drop us an email for more information about on our email marketing service.



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Excellent for SEO Newbies & Sites under 50 pages

7/17/2012

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Maile Ohye, Developer Programs Tech Lead at Google, takes about SEO techniques for your web site. It is targeted specifically at sites with under 50 pages and great for newbies learning about about and page rankings and keyword search.

Here is that video:

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Google Panda rolls through again..

7/16/2012

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Google's Panda update, released over a year ago, was designed to target low quality content. In June, Google pushed out two Panda refreshes. For those of you keeping score, we’re now up to Panda 3.8.

Note that a refresh is different from an update:

  • An update is a change to Google's algorithm
  • A refresh reruns the existing algorithm to catch any sites that are in violation. Unlike an update, it does not change the algorithm.

The original Panda update impacted about 12% of search worldwide and the refreshes in June impacted only about 1%. This is yet another reminder of the importance of online marketing diversification and producing quality content with the end user in mind.


Claim your Keywords TODAY
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It's not  just you, Google + is really confusing...

7/16/2012

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Google+ Local has replaced Google Places. However, your Google+ Local information is still managed through your Google Places for Business dashboard. 

If you have a Google+ page for your business, currently, there is no way to combine your Google+ Local page with your Google+ page. For now, you have to manage them separately. 

What's the payoff for setting up a Google+ Local page? A few things: Google+ Local pages will be indexed (Google Places pages were not). It's very likely that in the future, social signals tracked on Google+ Local pages will be displayed as local annotations in the search results and as featured recommendation positions within Google+ Local internal searches. 

Got all that?! Wouldn't it just be easier to hand off the management of your Google+ profile to us? Call us and we'll take care of it. 


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