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Email Marketing Software Features


Direct Aim Media’s Email Marketing Solution offers an all-in-one, online communications platform. Our platform includes everything you need to create, send, and track professional HTML emails/edms, auto-responders, surveys, events, contacts management and more. It is fully-featured email marketing software, developed by experienced email marketing experts, and being used by many MNC and SME. The advanced and useful features include:

Email-Open Reporting

After your email campaign is broadcast, our detailed email campaign statistics report allows you to see exactly who opened your email and when. View the data as a visually appealing bar chart, or as a data table with more detail. You can view the open-rate report for the last 7 days, last 30 days, last year or even a custom date range.

Link Click Tracking

Find out more from the statistics report and see which links in the email were clicked and when they were clicked on. Your sales team can follow up with the readers who’ve clicked a link in the email, thereby indicating an interest in your products. Talk to these potential leads while they’re hot!

Unsubscribe Management

Our email marketing system makes it easy to include an “unsubscribe” link to your email campaign, which is required by law in most countries. Also, all unsubscribe requests are processed automatically for you, giving you and your subscribers peace of mind. Our email campaign statistics report also allows you to see who has unsubscribed and when.

Bounce Handling

Bounced emails (both soft and hard) will be automatically processed and flagged automatically on your list, meaning your list is always clean. You can also export a list of which email addresses bounced and see both soft and hard bounce details. It is vitally important to stop sending emails to addresses that have already bounced a few times. This will prevent your email sender IP from being blocked by the ISP. Bounce statistics are also included in the campaign statistic reports.

Email Personalization

Personalize your email by using custom fields such as database first name, age, or company name. It works the same as a mail merge in Microsoft Word!

Dynamic Content

Dynamic content allow you to personalize a section of your email message based on custom field data. For example, if the data is female, we can show a female related promotion. If it's male, we can show a male related promotion etc.

Forward to a Friend

We can include a "forward to a friend" link in your email. You can even see a report on whom and when they forwarded your email to a friend!



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